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We respect your privacy and protect your information. Read our full Privacy & Cookies Policy to understand what data we collect, how we use it, and how you can control it.

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Privacy & Cookies Policy
Effective date: July 18th 2025
Last Updated Date: July 24th 2025
1. Who are we?

References to “we”, “our” or “us” in this privacy and cookies policy (“Privacy & Cookies Policy”) mean LEADZAI, S.A., a limited liability company incorporated under the laws of Portugal, with registered office at Parque de Exposições de Aveiro, Rua Dr. Manuel Almeida Trindade, s/n, 3810-488 Aveiro, registered before the Portuguese Commercial Register under the sole corporate number 514.339.098, with a share capital of € 93.429,76.

You may contact us and our Data Protection Officer through dpo@asamo.com.

For the purposes of data protection laws, we are the “Data Controller” in respect of the personal information collected through our website located at https://www.asamo.com/ (“Site”).

2. Which data we process, how we process it and for what purposes?

The personal data we collect from you through our Site will depend on the purpose regarding which you interact with us. This Privacy & Cookies Policy lays out our policies and procedures surrounding the collection and handling of any such personal data that, on its own or jointly with other data, can be used to identify an individual user or that could be used to contact or locate a natural person or to identify an individual in context (“Personally Identifiable Information” or “PII”).

You provide us directly with your PII when you use our Site or services or interact with us by, for example:

Purpose
PII
Legal Basis
Creating an account
Identification data
Contact data
Photo (optional)
Social media profile (optional)
Performance of a contract with you
Legitimate interest of a third party (in case you are acting on behalf of a legal person)
Becoming a paying customer.
VAT Number
Address
Performance of a contract with you
Legitimate interest of a third party (in case you are acting on behalf of a legal person)
Compliance with legal obligations
Contacting us for support or other requests.
The PII we collect includes, inter alia, identification data or contact data and information depending on how you interact with us.
Identification data
Contact data
Our legitimate interest in replying to your contact request
Sending you our newsletter
Identification data
Email
Your explicit consent
Contacting you to keep you up-to-date about our new products and services
Identification data
Contact data
Your explicit consent
Submitting your application to a job vacancy
Identification data
Contact data
Academic and professional background
Photo (optional)
Social media profile (optional)
Performance of an employment contract with you
Your explicit consent (in case you wish to keep your CV with us for future opportunities)

For those data processing activities which legal base is the performance of a contract with you, you acknowledge that if you do not provide us the data, we may not conclude the contract with you. Additionally, we may also automatically collect your PII like:

Purpose
PII
Legal Basis
Prevent a fraudulent use of our Site
Identification data
Online browsing data
Our legitimate interest
Prevent imminent harm to persons or property
Identification data
Online browsing data
Our legitimate interest
Customize your browsing experience in our Site
Online browsing data
Our legitimate interest

Identification data includes:
- Name
- Surname

Contact data includes:
- Email
- Phone number

Online browsing data includes:
- IP address;
- Web browser type and version;
- Operating system;
- A list of URLs starting with a referring site, your activity on our Site, and the site you exit to; and
- Cookies.

In addition to the above, we collect and process, on an anonymous basis, data related to the use of our Site, such as the pages visited, the time spent on each page, etc.

We use statistical data and information collected by cookies to understand the way our Site is used and our visitors’ preferences. Please note that we are the owners of the anonymous statistical data related to the use of our Site and we may use such anonymous data for statistical or commercial purposes.

In order to provide the service to our customers, our Site also collects the following information:
- Target URL.

This Privacy & Cookies Policy applies only to our Site. It does not apply to:
i) any other data processing activities that may occur during your contractual engagement with our services (as we are likely your Data Processor);
ii) any other website, product, or service operated by us, or to any of our offline activities;
iii) any third-party site or service linked to our Site or recommended or referred in our Site, through our products or services, or by our staff;
iv) our employees and individual contractors. You shall not share with us any PII you have not obtained prior authorization to disclose with us.

For those data processing activities which legal base is the performance of a contract with you, you acknowledge that if you do not provide us the data, we may not conclude the contract with you.

3. What about cookies?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a “Device”) browser from a website’s computer. It is stored on your Device’s hard drive. Each website can send its own cookies to your browser if your browser’s preferences allow it, but to protect your privacy your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. Cookies give us usage data, like how often you visit, where you go on the Site and what you do.

We use cookies so that our Site can remember you and provide you with the information you are most likely to need, and also to compile statistical anonymous information. Please note we collect certain information from all users, including web visitors who simply peruse our Site.

We may also use third-party cookies (for example, Google AdSense and DoubleClick) and Web beacons on our Site to deliver advertising displayed to you on third-party sites. We may also use cookie information to know when you return to our Site after visiting these third-party sites. Additionally, we may also use analytics services (such as Google Analytics, Optimizely, ClickTale, New Relic, and others) to help analyze how users use the Site. It is possible to opt out of the use of cookies for advertising targeting purposes by visiting https://tools.google.com/dlpage/gaoptout/.

Similarly, to cookies, we may also use “web beacons”. Web beacons are used as a mechanism to help us track your visits to our site and whether or not you open our emails. The pages of our Site and the emails we send you may contain web beacons. In addition, we may use several third-party services that embed web beacons on our site for similar tracking purposes. These third-party services are used to provide additional features to users, such as the ability to share content on our site with your social network.

In the table below, you can find the cookies and web beacons that we currently install on your browser or Device, its purpose and max lifespan:

Cookies Used on Our Site

Cookie Name
Provider
Category
Purpose
Type
Duration
_cfuvid
asamo.com
Necessary
Part of Cloudflare services. Supports load-balancing, content delivery, and DNS for website operators.
HTTP
Session
CookieConsent
asamo.com
Necessary
Stores user’s cookie consent state for the domain.
HTTP
1 year
test_cookie
doubleclick.net
Necessary
Checks if the browser supports cookies.
HTTP
1 year
_fbp
asamo.com
Marketing
Facebook pixel used for delivering ads and retargeting.
HTTP
3 months
_ga
leadzai.com
Marketing
Sends data to Google Analytics. Tracks user behavior across sessions and devices.
HTTP
2 years
_ga_#
leadzai.com
Marketing
Works with _ga for session-level tracking via Google Analytics.
HTTP
2 years
_gcl_au
asamo.com / leadzai.com
Marketing
Measures ad conversion effectiveness across websites.
HTTP
3 months
_gcl_ls
googletagmanager.com
Marketing
Tracks user interaction with ad banners to optimize ad relevance.
HTML
Persistent
_rdt_uuid
asamo.com
Marketing
Tracks users across websites for personalized ad delivery (Reddit pixel).
HTTP
3 months
lastExternalReferrer
connect.facebook.net
Marketing
Tracks last referring site that led user to our Site.
HTML
Persistent
lastExternalReferrerTime
connect.facebook.net
Marketing
Tracks timestamp of last external referral.
HTML
Persistent
pagead/1p-user-list/#
google.com
Marketing
Tracks user’s interest across multiple sites for ad measurement and referral tracking.
Pixel
Session
rp.gif
alb.reddit.com
Marketing
Necessary for Reddit share button functionality.
Pixel
Session
topicsLastReferenceTime
connect.facebook.net
Marketing
Tracks user interests across websites for relevant ad targeting.
HTML
Persistent

Please be aware that users have the opportunity to set their Devices to accept all cookies, to notify them when a cookie is issued, to select only the cookies they wish to accept or not to receive cookies at any time. Please be aware that blocking all or some cookies may affect the functionality of our Site. Kindly consult the chart above for the relevance of the cookies we use.

When accessing our Site, you will see a banner asking for your consent for all cookies or for your selection of cookies. Please select your options before continuing using our Site.

4. How we protect your PII

As owners of a web product, we take PII security very seriously. The following list is a non-exhaustive list of security controls we implemented to protect our infrastructure, our product and your PII:
- We only allow communications to our servers, that host our product and site, through a secure channel (HTTPS) using TLS. HTTPS allows for the authentication of the visited website and protection of the privacy and integrity of the exchanged data;
- All of our infrastructure is hosted in one of the top cloud providers, where security has been scrutinized. We use managed services supplied by the cloud provider to the highest possible extent.
- We also use their security features and controls, to segregate and monitor our service networks, for audit logs and for security event management. The frontend, backend and database servers use private and segregated networks controlled by security groups.

We also follow the best security practices, including (but not limited to):
- Principle of the least privilege (to access our systems and data);
- Encryption of sensitive data at rest;
- Server hardening and security updates;
- Requiring 2-factor authentication to access our systems;
- Central logging;
- Secure Software Development Life cycle, including periodic security assessments (manual and using 3rd party tools).

Notwithstanding the security measures that we take, it is important to remember that the transmission of data via the Internet may not be completely secure and that you are advised to take suitable precautions when transmitting to us data on the Internet.

5. Are there any third-parties accessing your PII?

We give or may give in the future certain independent contractor’s access to PII (“Data Processors”). No Data Processor will be retained without first entering into contracts in which they agree to protect PII using procedures reasonably similar to ours and will only process PII in accordance with our instructions.

We may also disclose PII to attorneys and investors bound to confidentiality restrictions and to law enforcement authorities, courts and public regulators, whenever such is required by applicable legislation.

Finally, we may share PII in connection with a transaction of all or substantially all of our assets.  We are entitled to use and share anonymous statistical data regarding the usage of our Site to third parties for any purpose we deem suitable.

6. And are there any transfers of your data outside the European Union?

Leadzai may transfer your personal data to third countries (i.e. countries outside the European Economic Area) under the terms set out in the Regulation. Where there is no adequacy decision in force, Leadzai will assure you that it will adopt appropriate or adequate additional guarantees, namely, where necessary, by subscribing with the data importer the standard contractual clauses as at each time adopted by the European Commission and further assess their suitability to process EU-based personal data.

6. And are there any transfers of your data outside the European Union?
Your right
Legal Basis
Right to be informed
You have the right to be informed about the collection and use of your personal data. We are committed to providing transparent information about how we process your personal data, including the purposes for processing, retention periods, and with whom your data may be shared. That is why we are sharing this privacy notice with you.
Right of Access
You have the right to request access to the personal data we hold about you. This includes:·      
- Confirmation that we are processing your personal data·      
- A copy of your personal data·      
- Other relevant information regarding how and why we process your data
Right to rectification
If the personal data we hold about you is inaccurate or incomplete, you have the right to request its rectification. We will promptly correct any errors upon request.
Right to Erasure (“Right to Be Forgotten”)
You have the right to request the deletion of your personal data in certain circumstances, such as:
- When your data is no longer necessary for the purposes for which it was collected
- If you withdraw your consent (where applicable)
- If the data is processed unlawfully

Please note that this right is not absolute and may be subject to exceptions (e.g., where the data is necessary for compliance with a legal obligation).
Right to Restrict Processing
You have the right to request the restriction of processing of your personal data in certain circumstances. This means we may store your data but cannot process it further until the restriction is lifted. You can request restriction if:
- You contest the accuracy of your personal data
- The processing is unlawful, but you oppose erasure
- We no longer need the data, but you require it for the establishment, exercise, or defense of legal claim.
Right to Data Portability
You have the right to receive the personal data you provided to us in a structured, commonly used, and machine-readable format, and to transmit that data to another controller without hindrance. This right applies only where the processing is based on your consent or a contract and is carried out by automated means.
Right to Object
You have the right to object to the processing of your personal data in certain circumstances, including where processing is based on legitimate interests or for direct marketing purposes. If you object, we will cease processing your data unless we can demonstrate compelling legitimate grounds to continue.
Right to Lodge a Complaint
If you believe that we have not processed your personal data in accordance with the Regulation, you have the right to lodge a complaint with a supervisory authority, in particular in the EU Member State of your habitual residence, place of work, or where the alleged infringement occurred. In Portugal, the authority is the Comissão Nacional de Proteção de Dados, whose contact details are available at www.cnpd.pt.
Right to revoke your consent
You may revoke your consent at any time, provided that such revocation will not affect the data processing activities that already took place while the consent was valid.
Right to not be subject to individual automated decisions
You will not be subject to any individual automated decisions.

You may exercise any of the rights above by sending us an email to legal@asamo.com

7. Where do we store your PII and for how long?

All the PII regarding our users is stored on secure servers located within the European Union. We will inform our users should we eventually change our policy.

Our objective is that our users have a long-lasting relationship with our Site, even if visits are not very frequent. We will generally store your PII for three years following your last interaction with our Site. Prior to closing your account, we will notify you asking whether you wish to maintain your account active.Regarding job applications, we will keep your data as long as the recruitment process takes place. In case you are not selected, we will retain your CV and related data for a period of 12 months in case you have provided us with your consent.

8. Amendment of this privacy & cookies policy

We may change this Privacy & Cookies Policy at any time by posting a new version on this page or on a successor page. The new version will become effective on the date it is posted, which will be listed at the top of the page as the new Effective Date.

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